Gift Cards for Baby Showers: Great Gifts for New Parents

May 28, 2025

Celebrating the parents-to-be or the new arrival at a baby shower? There’s a lot on their list, from essentials for baby care, to toys and colorful décor for the nursery. When you give them a baby shower gift card, you let them handpick exactly what they want. Unlike traditional gifts, a gift card allows new parents to fill in the gaps of the registry or pick out clothes or accessories for future milestones ahead. They can also wait to spend it on other needs that pop up. With gift card options of every kind, from precious designs to go-to shops for all things baby, The Gift Card Shop is your destination for gifting simply done right. Read on for more tips to help you choose a perfect gift.

How Much to Spend on a Baby Shower Gift

Wondering about the right amount to spend on baby shower gift cards? That can depend on your relationship with the new parents and how well you know others attending the shower: 

•  If the parents are close family or friends, you may want to spend between $50-$100.  
• For acquaintances or coworkers, an amount between $25-$50 is thoughtful and appropriate.  
• Consider looking at their registry and choosing a gift amount that aligns with the price range of the items listed. 
• Want a gift that goes further? Consider a group gift. By pooling money with multiple contributors, you can purchase a gift card for a store that sells big ticket items like strollers or cribs.
• Consider your personal budget. It is the thought that counts, so make sure to give only as much as you’re comfortable spending. If you do have a smaller budget, try to align with a brand that offers essentials in a related range.  

Types of Gift Cards

The beauty of The Gift Card Shop is that there are many types of cards available so you can find a perfect option based on each family’s wants and needs. 

Retail Store Gift Cards

With loads of new expenses, let the parents stock up on essentials from best-selling retailers like Target, eBay, or CVS. They can use this gift to purchase many household items, over-the-counter medications, and more.  

Zero Fee Multi-Brand Gift Cards

Explore our wide selection of multi-brand gift cards that allow parents to spend funds on one or many of the featured essential retail brands, like the Happy Healthy Family Zift Gift Card with Amazon, Gymboree, and more. And as the gift-giver, you enjoy zero fees on this flexible card.

Zillions Gift Cards

The Zillions Zift eGift Card offer versatility, no fees, and can be used at a wide number of retailers including Amazon. Funds can be split between retailers, and the flexibility makes it a perfect choice for new parents.

Specialty Baby Store Gift Cards

Choose from best-selling shops like Carter’s and The Children’s Place, which allow parents to pick up the tiniest clothing and accessories. They can choose what they want and when to spend it as the baby grows into new sizes.

American Express, Visa & Mastercard Gift Cards

American Express®, Visa® and Mastercard® Gift Cards featuring cute designs make for perfect baby shower gifts. With the option to spend anywhere they’re accepted, the parents can get everything from diapers to dolls, blankets to binkies. Looking for a baby shower themed Visa Gift Card? Check out the Visa Baby Blocks Gift Card.

Service-Based Gift Cards

As they ramp up for the baby’s arrival or in the weeks after the baby’s birth, give them the gift of convenience. Favorites like Instacart, Uber Eats, and DoorDash make mealtime easy during tired times and busy days.

How to Choose the Right Gift Card  

If you’re still unsure of the best gift cards for new parents, here are a few more thoughts to pick a perfect gift.  

• Consider the parents' preferences and needs. If they’re seeking more essentials, you might consider a general merchandise store, while for parents who have specifics in mind, you might choose brands they have selected on their registry. 
• Think about popular and versatile options. With a variety of must-have clothes or furniture, go with brands that provide a wide range of options related to babies. 
• Look at their location for whether they’d prefer local vs. national retailers. If they are in areas with less national brands, a Visa, Mastercard, or American Express Gift Card might be preferred so they can spend at smaller shops or boutiques. 

Personalizing Gift Cards for New Parents

If you want to add a special accent to your gift cards, consider these ideas for inspiration. 

Add a Personal Touch

Create a custom design gift card with a special picture, whether that’s an ultrasound photo on the custom gift card or a first photo of the baby if they are already born.

Combine with Small Physical Gifts

Pair the gift card will a onesie, a bottle, a pack of pacifiers, baby socks, a book, or any small baby item. This makes for a memorable and meaningful gift. 

Gift Cards Make Baby Shower Gifting Simple Yet Special

Still thinking through baby shower gift card ideas? With a new baby comes many new expenses. While some families want to stock up on diapers and other needs, others would love to add more color to the baby’s room with specific styles. By giving a gift card for baby showers, you can help them purchase the items they truly want. With the ability to choose a brand you know they love or a baby gift card with a darling design, gift cards make a practical and thoughtful gift option.  

Now that you’ve got some expert tips, get ready to find a special gift at The Gift Card Shop. Start exploring options to make your pick, then take advantage of personalization options, like adding Gift Message to sent with it. It’s an easy way to make your baby shower gift even sweeter.